As digital platforms continue to grow, you now have a variety of new opportunities to grow your online presence.
Keeping up with the latest trends in social media is difficult. A long-term plan must be subdivided into short-term welfare goals.
So, as we proceed to a new year, what marketing trends will pervade in 2022?
1. Personalization, a way to win a place in the heart
Customers choose products that share a relationship with them. Ads and campaigns that evoke a particular emotion or hook consumers to the content are more likely to succeed in this game.
Advanced personalization is made possible by Deepfakes, one of the latest technologies. Using machine learning and artificial intelligence, it generates visual and audio content that can be used for marketing. Although infamous for its exploitation, this technology can deliver great results with the right approach.
2. Using video-based content, live streaming, and more
People spend most of their time at home rather than attending live events or product launches. Marketing is all about focusing on influencers who have loyal audiences. Live videos are preferred over pre-recorded videos by 80% of the people surveyed. As a result, viewers have the opportunity to engage with influencers, talk about the product, and shop while watching the live streams.
3. Discuss what matters; sustainability, goodwill, and more
As people acknowledge different perspectives regarding sustainability, goodwill, climate change, body-shaming, and many other issues, they are also scrutinizing the brands and businesses to choose the good in all standards. It’s hard for the consumer to connect with brands that are irresponsible towards humankind or the environment. Many brands have started designing cruelty-free products that resonate strongly with consumers’ choices.
4. Content that takes no effort
While brands are recommended to put their best in strategizing content, they should make sure that their audience is consuming it effortlessly. I would never prefer anything with a fancy word or an incomplete message.
More than 55% of Americans listen to podcasts while traveling or commuting. Also, using visuals and avoiding paragraphs of information can allow users to consume information within 10-15 sec.
5. Using keywords to drive traffic
It would be best to start by making sure that your webpage is relevant and targeted to the keywords you want to rank for. This will ensure that you get visitors from search engines.
An excellent way to find out what it takes to rank better is to use your competitor’s webpage as a measuring stick. You can use the same or similar keywords and see how they are used in their webpage. This will tell you if they are targeting those keywords effectively or not.
6. VR and AR
Virtual reality (VR) and augmented reality (AR) are essentially the same things but with different technology. It isn’t easy to separate the two because they can be used for one another’s purposes. VR usually consists of simulations or digital worlds that you can see and get immersed in, while AR uses digital information overlaying physical information to make a virtual environment that you can interact with. A well-known example is Meta, which will become a successor of social media.
7. Privacy issues need to be solved
Many reputable companies are working towards developing systems to ensure customer privacy. The main objective of these systems is to keep the customers secure while they provide their personal information to the company or business concerned. This will allow consumers to use services without speculating on data leaks or identity theft. Companies are now looking for the best systems that will ensure their customers’ complete security and privacy.