What is Generation – Z?
Members of Gen Z—loosely, people born from 1995 to 2010—are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems.
As global connectivity soars, generational shifts could come to play a more important role in setting behavior than socioeconomic differences do.
In Brazil, Gen Z already makes up 20 percent of the country’s population.
Gen Z behaviors, all anchored in one element: this generation’s search for truth. Gen Z values individual expression and avoids labels.
Businesses must rethink how they deliver value to the consumer, rebalance scale, and mass production against personalization, and—more than ever—practice what they preach when they address marketing issues and work ethics.